Trend Talk: Chiaristyle
The Intimate/Lingerie Market is making great strides and 2015 Design Concepts should be amazing. On the strength of shapewear and packaged panty programs, the start to the new seasons looks to sexy, thanks to 50 Shades.
Sleep to Street is a category that reachs into all departments. Let intimates, sleep and lounge work together as a single power. Buyers are looking for ways to move merchandise through all departments along with profitable items that can translate into great sell through. Dots, stripes and fun graphics create the best print vehicles to start the season. Skins are always important but look for new prints ideas to take the lead. The Luxury market is strong so think lux with a price-point.
Men's Boxers: an important category-Packaged Boxers in 3 packs rock sales. Prints working back to solid tones work best. Stripes are strong as well as new graphic in the 3 pack selection.
Make 2014 “The year of fun.” For 2015-2016 Spring-Fall Trend.
Think urban influences, cool graphic prints and interesting color tones.
Best Bet: Panty programs, a great bra assortment, new prints storylines, urban styles and sleep to street.