Getting creative with .gifs

Finding new ways to create concepts is always a goal here.

There are a lot of ways to transform a concept into reality but when working with the frame-work of a design team, buyers, manufactures and accounts looking for something new, sending a quick overview by animation is both educational (for me) and gives the client a fresh approach to design and how it can translate into sales. Design CADS are usually the same old thing, sketches lined up on a board with ideas and a bunch of tear sheets from some other concept to prove the point. This is not done here. This site is 100% original concept. The goal is to move clients into a direction that looks forward. When an account ask where did you get that idea from it is clear the storyboard was a success. This does not mean I won the client over, sometimes I don't but it is better as a product development designer to be forward and loose a concept than show up with a bunch of tear sheets from designs already on the store floor. Getting the conversation started is what a great storyboard is about, so now that movement can be included with the concept why not use it. Looking for a few new ideas?

When creating a storyboard with movement, it is best to think it out. Sometimes going backward works but to each her or his own when it comes to layout. For this layout it took 7 frames with the last one just moving the dragonfly.  6-12 frames works pretty good for movement but you can do a minimum of 3 frames to get the point across if that is what you need. This .gif finished with 11 frames with 5 transparent layer just before the end frame in Adobe Photoshop.  0.1-0.2 seconds work best for a smooth transition but give the last frame a little more time if you want it to settle in before the repeat if delivering a message. Retail needs are changing, fashion is in repeat mode. Step outside the box and take a chance on, "Where did you get that idea from."