Confessions from a fashion design studio.


It took a long time to give up my studio downtown, but like so many things in life, fashion is change. Moving the studio closer to home makes it easier to work day or night on new concept ideas without moving everything back and forth, and as much as I love downtown Los Angles the fashion vibe is not like it used to be, but that’s another story.
This week has been a little bit crazy sending out story concepts along with the move but, in a way going through my successes and failures have been gratifying. In a way, my failures are the best part of the adventure because some of them are quite popular now, especially skin tone concepts. No one took me seriously then but knowing that it was going to happen always make it worth putting the concept out there. Still waiting for a brand to focus on packaging for the skin tone intimate market, but then fashion is stuck in a repetitive mode right now.

Look for new concepts for intimate, sleepwear and the lounge 20/21 season. Working on creative ways to put single concepts into the shop, and the fairies are talking, so a few fairytale dresses are in the works. Fashion is change, change it up with CHIARIstyle.