A piece of lace can tell a story.

A piece of lace can tell time.

A piece of lace can create a collection.

This story is about brand lace, this swiss trim lace is from the tessilegroup. The lace is real, the CADs come from the product development basic collections showcased just about everywhere in our Trend Shops. The beauty of this story is how a simple trim lace can work to create a brand connection.

Once upon a time in a design room far, far away, I worked for a man who had a focus on basic stock. I learned a lot from that merchant, and this is why a trim lace is perfect for stock, especially if it is cotton.

Lace can define a brand. Branding a lace that works with-in the framework for a basic intimate collection can be an important factor. Having a stock lace that can go from simple to luxurious can be stress-free, especially when it is cotton-based.

Thanks to Tracy at the Tessilegroup, for the use of this Swiss Lace from the Vale Collection for the 2020/21 trend concepts coming out this week.

Below The Beauty of Black and White

Branding stock lace can enhance a collection and create a basic assortment that can translate time.

For more information on The Vale Collection contact Tracy at tracy@tessilegroup.com

 

 

Intimate Lingerie Trends for 2020/21 need a little bit of bling.

Weekend Mini Notes

 

Fashion concepts are a great way to introduce new design elements into your brand. Designers spend a great amount of time creating full design concepts that take up a lot of time. Working with-in a certain time frame to get enthusiasm and results from the boards are daunting if the suck. You know that meeting where everyone just looks around the room. That is why including a few mini boards, has an advantage. Those little hints and innuendos can get a conversation started.

Comfort is still a key component going into 2020/21. Step up the basics with a beautiful little mini board showcasing your brand basics with embroidery, screenprint, lace components. Color them up in cool pales, earthy tones and vibrant brights.

Nothing better than a great book that inspires.

 

Summer Inspiration

Looking for some great lingerie inspiration for you intimate library.

Dress to Kill is filled with amazing details for lingerie concepts
the book is stunning and the silhouettes divine.
If your looking for vintage style take a look at
Irresistible The Art of Lingerie.

Stop and listen to the heart beat.
Stop, CHIARIstyle

I had a wonderful story line about velvet sleepwear this week, but with all that has happened; I find myself stuck with go-with-the-trend or say something.  I come from a family of get-involves. My mother was always into everyone’s business, she wrote presidents and senators, stood up when others would have loved for her to stand down and without a law degree helped people in the community with their problems and sometimes won. There was always someone in our home asking for advice, and she was more than happy to give it. The sureness in the way she moved always brings a smile, so now I feel her tugging at me, telling me to listening to my heartbeat.

Taking a few days to re-adjust: Look for Velvet on Wednesday Morning.

CoffeyLife