Branding History Keepsakes: Playboy
The importance of knowing a brand when creating product development.
Playboy
Product Development
Remembering the day when I got a call to see if I was interested in creating a brand book for California Sunshine to submit to Playboy for their intimate licenses label. We were already creating Playboy denim and Hawaiian shirts so working on new intimate concepts sounded like a great idea. The best part was a shopping trip to Paris for research. Working on the branding for Playboy was an amazing experience. The brand was famous and the bunny was key to everything for new product design, from prints to trims. That rabbit had to be exact which made for some crazy moments. The packaging cut out, enamel button and bra strap slider was the hardest product to finalize because that bunny needed to be perfect. I often cursed the rabbit but it was one of the best and most fun brand to create new product for. Playboy had its act together making the experience a wonderful memory.