Intimate Lingerie Trends 2020

Window Dressing

In the Mood

As a creative director for a major brand, the owner asked me why one of the designers wasn’t creating enough enthusiasm for his private label customers. Now this designer was and still is an amazing designer, but he had a habit of over-designing his collection, spending way too much time on a theory, which is how it usually works in our industry. Trending mini storyboards is a great way to focus on a trend without getting stuck in the concept. Too many times companies work with buyers and sales teams on illustrated concepts only to see them piled all over the design room floor. Working with customers for new input doesn’t have to be all about “the all of it,” a little Window Dressing can generate enthusiasm for a concept, get a conversation started with your buyers and sales teams, move a collection forward — trending 2020/2021, CHIARIstyle where the storyline is always changing.