Posts tagged DesignNote
Lingerie notes for 2021: Comfort is key

Concept Notes

Lingerie is big business. From imports to domestic the competition is universal. Once upon a time, just a few major brands were competing for retail floor-space, whereas today, everyone has an intimate line. The past few years have brought in some innovation, skin tone ranges are now more important than ever, and comfort, especially in the US, is a key design factor. FW20/21 is here, is your design room ready?  

New Digital Workbook in the shop

Lace Cover-up

Storyboard: Lace

Design Notes

Working with left over yardage is a great way to Upcylce a collection. Go full Lace and get into trend with sexy pieces that work with a collection or mix media the lace with a key fabrication. Bodysuits and one piece jumpers are in trend., take a look at the warehouse and move that yardage into the 2020 season.

Trend Shops storyboards for key items and intimate moments.

Catch up on our design notes.

Coloring outside the box

Design Notes

Freelance has its virtues! As a designer working both full-time and as a freelancer, I have found that the freelance process creates a well-rounded focus on all things fashion. There is a connection that every category has, research. Fashion is best when looking back is just as crucial as trending forward. As a freelancer, we tend to overwhelm with newness when it may not be what’s needed. Sometimes it is structure. Taking a look at a brands history to find what works and what failed is important when working in a freelance position. Don’t be afraid to ask questions and set timelines but most important be on time, and never make a promise you can’t keep. I once ran a department where the owner loved freelance designers; they came and went like water flowing through the design room. “Be nice.” He would always say to me, the full-time design team would get all caught up in the danger of another designer walking on their turf, but I understood because I was one of those freelance designers, but that’s another story.

Fashion has a history.

Product Development Design Studio

THE CUP a single wire.

Lingerie Talk

The importance of knowing what your brand should reflect.

Question, when creating a new brand based on fame or just because, does the dream equal the work? Recently a new brand hit the fashion foundations and it was not what the noise was all about. Sure, there were the usual fashion points but where was the sizzle or even worst the quality. There had to be storyboards, samples, fabrication talk, there had to be construction issues, quality checks and price point perspectives. Surly there were color choices and meeting after meeting where everyone involved said yes or no or a really big no way. Lingerie is about sexy, fun, innovative choices. Lingerie is basic and clean and comfortable. Lingerie is all over the place right now and that is a good thing, so if you are creating a new brand being all over the place doesn’t work. Creating a brand takes timing and research but it also takes chances and can drown in failures. A brand start-up should know the importance of who, what and how when putting a name out into the market. So if you ever thought about starting your lingerie line without any training, please note the following.


Who you choose to help you with this process will define the final outcome. If your product developer does not ask you the following question before starting your venture keep your money.

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