Mini storyboards for 2021/22 lingerie concepts.

Color up some Cups

Finishing up new projects leaves so much on the table.

MINI CONCEPT BOARDS.

If you have worked with CHIARIstyle before, you know that minis are a great way to find out where the connection is for key silhouettes. Lingerie has started to be a copy of everyone else. Some brands have lost their original voice by slipping into sameness. When times are not sure, we tend to be safe, but this is the very moment when the customer wants to reach out and find something different. Consumers fall in love with their essential bras and panties for everyday use, but now and then, you want to be unique. The lingerie shows are starting next month, and hopefully, diversity in styling will move the lingerie world forward along with diversity in the workplace, so color up some tapestry and let’s get this conversation started moving into the 2021 season with a fresh approach to Intimates during the season of COVID.

Check out a few of our current single concept storyboards, Search: Minis